![]() The best shortcut is to pick a line from a popular song with which the audience will immediately connect." In this over-the-top crop of new shows, it's hard for a show to cultivate an identity of its own. Writer and lyricist Manoj Muntashir said, "Popular songs have an easy recall and people quickly identify with them. Some serials that have just gone on air or will soon be telecast are Ekta Kapoor's Bade Achche Lagte Hain (a song from Balika Badhu), Iss Pyaar Ko Kya Naam Doon (from Mujhe Kuch Kehna Hai) and Yeh Rishta Kya Kehlata Hai (from Meenaxi). A decade and a half later, the telly world is not only using hit film songs in its serials, but it has begun using popular lyrics in their titles too. Bollywood borrowed lines from film songs to make successful films-be it Dilwale Dulhaniya Le Jayenge or Hum Hai Rahi Pyaar Ke. ![]()
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